What does Propertycasting do for me?

With Propertycasting you have the ability to reach the most mobile, tech-savvy and affluent homebuyers on the market. Imagine the boost this gives to your listings presentation. You’ll be the only agent around that can tell your sellers that you podcast audio tours of their property. Buyers love it too. Propertycasting gives buyers another, unique way to shop for their next home. They get detailed audio descriptions of properties that meet their search criteria, which they can listen to again and again at their convenience.

Propertycasting is “podcasting” property listings. Podcasting is a way to automatically publish audio files to site visitors, making it ultra-convenient for them to listen in at their convenience. With Propertycasting, homebuyers simply sign up to receive new podcasts that meet their search criteria on your XSite. Then, whenever new properties become available, the Propertycasts are automatically pushed to their iPod or portable mp3 player. By podcasting listing descriptions, agents are able to provide never-before-seen convenience to home shoppers and simultaneously impress sellers with never-before-seen levels of service.

Why is Propertycasting so important?

Because digital audio is the most popular technology innovation of the decade, with adoption rates growing faster than your competition can keep up with. Twenty-two million people now own iPods, and that number grows by more than a million every month. In order to stay ahead of your competition, you have to use the tools to keep you relevant in the market. Propertycasting makes it happen.

How do I add Propertycasting to my XSite?

Your XSite’s Listings pages are designed to entice your site visitors to spend more time browsing through your properties. But today’s home buyer doesn’t always have the time to spend in front of the computer. Now, with the Propertycasting, your clients can take audio descriptions of your listings with them on their Apple iPod or other compatible MP3 player. Check out how.